Page 111 - De Anza College Catalog 2018-2019

foundation in communication as well as expose students to Chinese culture and literature. Students transferring to four- year schools who plan to major or minor in Mandarin are well prepared by this curriculum.
Program Learning Outcomes - upon completion, students will be able to:
• Demonstrate a working command of essential vocabulary,
recognize and reproduce at least 1800 Chinese words, use proper language structures accurately when providing or requesting information orally and in writing with native speakers, and use the appropriate level of respect and language style in varying situations.
• Demonstrate a solid understanding of the subtleties and idiosyncrasies of Mandarin-speaking cultures by analyzing and comparing them to other cultures.
Marketing Management
A.A. Degree
Students pursuing an A.A. degree in Marketing Management prepare for a wide variety of marketing-related careers such as marketing events coordinator, retail sales manager, marketing communications associate, inside sales representative, sales specialist or coordinator and sales support specialist. Students learn the fundamentals of general business administration with an emphasis on marketing, advertising, selling, international business and management.
Program Learning Outcomes - upon completion, students will be able to:
• Develop an appropriate marketing plan for an organization in
a given business environment.
1. Meet the A.A./A.S. degree requirements. 2. Complete the following.
1. Complete the Certi cate of Achievement requirements. 19
2. Meet the requirements for this certi cate level.
3. Complete the following.
ACCT 1A
or ACCT 1AH
BUS 10 BUS 18 BUS 54 BUS 60 BUS 87 BUS 89 BUS 90 BUS 96
Financial Accounting I (5) 5 Financial Accounting I - HONORS (5) Introduction to Business 5 Business Law I 5 Business Mathematics 5 International Business Management 5 Introduction to Selling 4 Advertising 5 Principles of Marketing 5 Principles of Management 5
MAND 4 MAND 5 MAND 6
Intermediate Mandarin (First Quarter) 5 Intermediate Mandarin (Second Quarter) 5 Intermediate Mandarin (Third Quarter) 5 Total Units Required ....................................34
MARKETING MANAGEMENT
Marketing Management
Certi cate of Achievement
Students learn the fundamentals of general business administration, marketing, selling, advertising and other related functions. They also prepare for a wide variety of marketing- related careers. The Marketing Management program is built on the ladder concept, whereby students can complete a Certi cate of Achievement en route to the A.A. degree.
Program Learning Outcomes - upon completion, students will be able to:
• Identify and distinguish the elements of the marketing mix for
an organization in a given business environment.
1. Meet the requirements for this certi cate level.
2. Complete the following.
Complete a minimum of nine units: 9
BUS 10 BUS 87 BUS 89 BUS 90
Introduction to Business 5 Introduction to Selling 4 Advertising 5 Principles of Marketing 5
MASSAGE THERAPY
Massage Therapy
Certi cate of Achievement
This Certi cate of Achievement prepares students with the knowledge, skills and abilities necessary for entry-level massage therapist positions. Completion of this Certi cate of Achievement meets the educational requirements to apply for California Massage Therapy Council (CAMTC) certi cation. (The CAMTC will not accept online courses toward certi cation.)
Complete one course: 5
BUS 21 BUS 56 BUS 57 BUS 59 BUS 65 BUS 70 BUS 85 COMM 70
or COMM 70H
Major GE Electives
Business and Society (5)
Human Relations in the Workplace (5)
Human Resource Management (4)
Promoting Your Business with Social Media (5) Leadership (5)
Principles of E-Business (5)
Business Communication (3)
E ective Organizational Communication (5) E ective Organizational
Communication - HONORS (5)
Marketing Management 53 General Education (32-43 units)
Elective courses required when major
units plus GE units total is less than 90
Total Units Required ....................................90
ACCT 1A
or ACCT 1AH
BUS 18 BUS 54 BUS 56 BUS 59 BUS 60 BUS 65 BUS 70 BUS 96
Financial Accounting I (5)
Financial Accounting I - HONORS (5)
Business Law I (5)
Business Mathematics (5)
Human Relations in the Workplace (5) Promoting Your Business with Social Media (5) International Business Management (5) Leadership (5)
Principles of E-Business (5)
Principles of Management (5)
Total Units Required ....................................24
2O18-2O19 DE ANZA COLLEGE CATALOG
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