BUS 94
Social Media Marketing Strategies
Course Description
This course will explore social media as an effective delivery platform in marketing, specifically in promotion programs and product/service delivery. It will also analyze the strengths and weaknesses of major platforms and analytical tools and evaluate the cost-effectiveness and impacts on the overall marketing objectives of a business. There will be an emphasis on customer relationship-building, public relations, event marketing, and sales promotions using social media tactics in developing effective, ethical social media marketing strategies.
Class Details
| CRN | Course | Section | Days | Times | Instructor | Loc |
|---|---|---|---|---|---|---|
| 38693 | BUS 94 | 63Z | ······· | TBA-TBA | John Francis | ONLINE |
Class Dates: This class runs from 2025-01-06 to 2025-03-28.
Footnote:
BUS -094.-63Z: Fully ONLINE. This is an online class that does not have scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning.
Class Materials
| Textbook/Material | Type | Required | Purchase | Rent | ||
|---|---|---|---|---|---|---|
| New | Used | New | Used | |||
| Social Media Marketing (3rd Edition) Zahay © 2023 ISBN: 9780357516188 | Textbook | Recommended | $188.00 | $141.00 | $150.40 | $78.96 |
| Social Media Marketing: A Strategic Approach (3rd Edition) Zahayrobertsparkerbarkerba ISBN: 9798214352879 | E-Book | Recommended | $99.73 | |||
| Social Media Marketing: A Strategic Approach (3rd Edition) Zahayrobertsparkerbarkerba ISBN: 9798214352879 | E-Book (180 days) | Recommended | $56.99 | |||
| Social Media Marketing: A Strategic Approach (3rd Edition) Zahayrobertsparkerbarkerba ISBN: 9798214352879 | E-Book (365 days) | Recommended | $77.99 | |||
View textbook and/or other materials available at the Bookstore.
Course Details
- Units
- 5 Units
- Hours
- Weekly Lecture Hours: 5
- Weekly Lab Hours: 0
- Formerly
- (Formerly BUS D059.)
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Grading Method
- Letter Grading
Requisite and Advisory
- Advisory
- EWRT 1A or EWRT 1AH or ESL 5.
- Pre-algebra or equivalent (or higher), or appropriate placement beyond pre-algebra
- BUS 90.