Page 122 - De Anza College Catalog 2018-2019

• Demonstrate understanding of basic business principles and relevant industry practices.
• Communicate e ectively in written and oral formats.
1. Meet the A.A./A.S. degree requirements.
2. Complete the following, starting with PHTG 1 and PHTG 4
Program Learning Outcomes - upon completion, students will be able to:
• Manage projects by applying Project Management Theory as
de ned by the Project Management Institute’s (PMI) Project
Management Book of Knowledge (PMBOK).
• Lead the creation of a project plan for an organization’s
large-scale project with a large budget.
• Apply risk management techniques to a project to balance
scope, quality, budget, scheduling and team morale.
• Write a vendor solicitation plan and use a collaborative
approach for selecting vendors.
• Successfully manage a vendor through a project’s
completion while providing all project participants with a clear picture of scope, quality, budget and schedule.
1. Meet the requirements for this certi cate level.
2. Complete the following.
rst.
ARTS 53 BUS 56 F/TV 20 JOUR 2
PHTG 1 PHTG 4 PHTG 5 PHTG 57A PHTG 58A
Introduction to Visual Technology 4 Human Relations in the Workplace 5 Beginning Video Production 4 Mass Communication and Its
Impact on Society 4 Basic Photography 3 Introduction to Digital Photography 3 Intermediate Digital Photography 3 Commercial Lighting I 3 Photographic Photoshop I 3
CIS 95A CIS 95B CIS 95C
CIS 95D
Project Management - A Practicum 5 Project Planning and Control - A Practicum 4
Complete a minimum of 12 units: 12
Risk Assessment and
Mitigation - A Practicum
Managing Outsourcing - A Practicum
F/TV 26 PHTG 2 PHTG 3 PHTG 7 PHTG 21 PHTG 52 PHTG 54 PHTG 57B PHTG 58B PHTG 60 PHTG 77 PHTG 78Y
Major GE Electives
Recommended
ARTS 8
BUS 10, 55
HUMI 1, 1H, 2
Other Photography courses
PROJECT MANAGEMENT PRACTITIONER
Project Management Practitioner
Certi cate of Achievement
This Certi cate of Achievement is designed for individuals
who want to become project managers in their respective industries. Project Management is an important responsibility as more organizations use teams and project-based methods to get work done. Using a practicum-based approach, students apply the Project Management Book of Knowledge (PMBOK)
to develop skills to enhance teamwork and communication, as well as project management skills to balance scope, quality, budget and scheduling for each project. This certi cate program introduces students to a career in project management and further prepares professionals who are already working in the eld.
Introduction to Film/Television Directing (4) Intermediate Photography (3)
Advanced Photography (3)
Exploring Visual Expression (4) Contemporary Trends in Photography (4) Photography Production Laboratory (2) Experimental Photography (3)
Commercial Lighting II (3)
Photographic Photoshop II (3)
Using a Digital Camera (2)
Special Projects in Photography (2) Special Topics in Photographic Studies (2)
Professional Photography (Film and Digital) 44 General Education (32-43 units)
Elective courses required when major
units plus GE units total is less than 90
Total Units Required ....................................90
Complete one course:
4 3
3-4.5
CIS 79 CIS 80A CIS 95E CIS 95F CIS 95G
Managing Technology Projects (4.5) Process Management (3)
CAPM and PMP Exam Preparation (4) Managing Cloud Projects (4)
Agile Project Management - A Practicum (4)
Total Units Required ........................... 19-20.5
PUBLIC RELATIONS
Public Relations
Certi cate of Achievement
The Certi cate of Achievement in Public Relations meets
the needs of community college students and working professionals in areas such as sales, fund raising or marketing who wish to expand their skill repertoire in the area of public relations. Potential careers upon completion include public relations specialist, public relations and fundraising manager, or advertising and promotion manager.
Program Learning Outcomes - upon completion, students will be able to:
• Demonstrate competency in the basics of journalistic and
public relations writing, including structure of a story and a
press release.
• Demonstrate competency in research, information gathering
and critical analysis of information using techniques such as
observation, online research and interviewing.
• Summarize appropriate steps to gain employment in public
relations industry.
Certi cate of Achievement
1. Meet the requirements for this certi cate level. 2. Complete the following.
120
2O18-2O19 DE ANZA COLLEGE CATALOG
BUS 90 JOUR 2
Principles of Marketing 5 Mass Communication and Its
Impact on Society 4