Page 123 - De Anza College Catalog 2018-2019

JOUR 21A JOUR 21B JOUR 80
News Writing and Reporting 3 Feature Writing and Reporting 3 Introduction to Public Relations 4
REAL ESTATE
Real Estate
Certi cate of Achievement
A.A. Degree
The Certi cate of Achievement and A.A. degree in Real Estate provide the student with a thorough understanding of the California residential real estate market from a buyer’s, seller’s and real estate professional’s perspective. In addition, students completing the program meet the minimum requirements to sit for the California Real Estate Sales License exam.
Program Learning Outcomes - upon completion, students will be able to:
• Demonstrate knowledge of how real property is described,
acquired, appraised, nanced, encumbered and leased and
how title to real property is held in California.
• Demonstrate knowledge of the risks, returns, legal issues
and ethical issues involved in the purchase, holding and sale
of California real estate.
• Qualify to take the California Department of Real Estate
salesperson examination.
Certi cate of Achievement
1. Meet the requirements for this certi cate level. 2. Complete the following.
Complete one course: 3-5
BUS 59 JOUR 61A
Promoting Your Business with Social Media (5) Student News Media Production I (3)
Total Units Required .............................. 22-24
Public Relations
Certi cate of Achievement-Advanced
The Certi cate of Achievement-Advanced in Public Relations meets the needs of community college students seeking training in a skill set in preparation for a career in public relations, promotions, marketing communication or fundraising.
Program Learning Outcomes - upon completion, students will be able to:
• Demonstrate competency in the basics of journalistic and
public relations writing, including structure of a story and a
press release.
• Demonstrate competency in research, information gathering
and critical analysis of information using techniques such as
observation, online research and interviewing.
• Demonstrate understanding of marketing and
communication in organizational structures.
• Summarize appropriate steps to gain employment in public
relations industry.
Certi cate of Achievement-Advanced
1. Meet the requirements for this certi cate level. 2. Complete the following.
REST 50 REST 51 REST 52A REST 53 REST 61
Real Estate Principles 4 Real Estate Practices 4 Legal Aspects of Real Estate 4 Real Estate Finance 4 Real Estate Investments 4
BUS 59 BUS 90 JOUR 2
JOUR 21A JOUR 21B JOUR 61A JOUR 80
Promoting Your Business with Social Media Principles of Marketing
Mass Communication and Its
Impact on Society
ACCT 1A
5 or ACCT 1AH
Financial Accounting I (5)
Financial Accounting I - HONORS (5)
Financial Accounting II (5)
Financial Accounting II - HONORS (5) Managerial Accounting (5)
Managerial Accounting - HONORS (5) Introduction to Business (5)
Business Law I (5)
Business and Society (5)
The Business Plan (4)
Promoting Your Business with Social Media (5) Principles of Marketing (5)
Total Units Required ....................................25
Complete three courses:
BUS 10 BUS 89 COMM 70
or COMM 70H
EWRT 1B
or EWRT 1BH
EWRT 2
or EWRT 2H
JOUR 61B JOUR 61C
Introduction to Business (5)
Advertising (5)
E ective Organizational Communication (5) E ective Organizational
Communication - HONORS (5)
Reading, Writing and Research (5)
Reading, Writing and Research - HONORS (5) Critical Reading, Writing and Thinking (5) Critical Reading, Writing and
Thinking - HONORS (5)
Student News Media Production II (3)
Editorial Leadership for
Student News Media (3)
Total Units Required .............................. 38-42
REST 50 REST 51 REST 52A REST 53 REST 61
Real Estate Principles
Real Estate Practices
Legal Aspects of Real Estate Real Estate Finance
Real Estate Investments
4 4 4 4 4
25
News Writing and Reporting Feature Writing and Reporting Student News Media Production I Introduction to Public Relations
4 3 3 3 4
11-15
ACCT 1B
or ACCT 1BH
ACCT 1C
or ACCT 1CH
BUS 10 BUS 18 BUS 21 BUS 58 BUS 59 BUS 90
A.A. Degree
1. Meet the A.A./A.S. degree requirements. 2. Complete the following.
2O18-2O19 DE ANZA COLLEGE CATALOG
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5
Complete a minimum of ve units: 5
Complete a minimum of 25 units:
ACCT 1A
or ACCT 1AH
ACCT 1B
or ACCT 1BH
Financial Accounting I (5)
Financial Accounting I - HONORS (5) Financial Accounting II (5)
Financial Accounting II - HONORS (5)